Named after the North Node in Western astrology, the brand speaks to the unknown possibilities within us and the quiet direction of becoming. NORTH NODE is rooted in non-definition — inviting women to dress beyond labels, with freedom, mystery, rebellion, ease, and a sense of self still unfolding.

Founded in Hangzhou in 2020 and named after its founder, 1JINN STUDIO builds its world around freedom, independence, and a softer kind of rebellion — one that appears sweet on the surface, but carries a clear mind underneath. Blending Eastern cultural references with gender-fluid silhouettes, the brand moves between sweet-spicy femininity, light vintage nostalgia, and Y2K futurism, creating pieces that feel playful, expressive, and gently defiant.

YOSHUYUKI is an independent designer label with a strange, playful, and quietly timeless language — resisting fast-fashion cycles in favor of pieces that remain interesting long after a season has passed. With lace, stripes, patchwork, irregular hems, courtly sleeves, ballet notes, and subcultural details, the brand creates clothing for girls who refuse to be defined by one mood, one style, or one version of themselves.

Founded in 2019, 24ans captures the restless energy of being “24” — not fully settled, not ready to become boring, a little chaotic, a little sharp, and very alive. With urban punk attitude, structured tailoring, black-heavy palettes, distressed denim, straps, shoulder lines, and torn details, the brand offers a different answer to contemporary Chinese design: rebellious but wearable, sharp but not extreme, made for girls who know what they want without trying to please everyone.

IMXS is an avant-streetwear label built around the “X spirit” — exploration, rebellion, and the freedom to move beyond fixed identities. Its design language blends punk attitude, street culture, sharp silhouettes, and cool textures with a level of wearability that feels effortless rather than performative. From celebrity street style to fan-driven offline moments, IMXS has grown through a natural resonance with artists, idols, and young consumers who use clothing as an extension of self. What makes the brand compelling is not just its visibility, but its ability to turn rebellion into something personal, current, and easy to live in.